Bruta
YEAR INDUSTRY SERVICE
2023 Beauty, Fashion Strategy, Branding & Product Design
The new brand identity relies on a never-ending sophistication of its Norwegian heritage.
Bruta is a cutting-edge beauty and hair brand that creates unique products and accessories for the fashion industry's top influencers and ambassadors. With a heritage that dates back to the retro era of 2001, Bruta brings back the feeling of classic elegance to the modern world.
“You know you made it in the hair-care world if you use Bruta” - Trevor Cavan, Hair Stylist
With our strategic positioning and rebranding, we aimed to capture the essence of Bruta's heritage while infusing it with a fresh and contemporary style that appeals to the brand's target audience. Through the retro dark style, we created a unique and iconic visual identity that embodies the brand's values of innovation, quality, and never-ending sophistication.
This project and branding was awarded the 'Best Packaging Designs of 2023' by DesignRush.
Do you find this sexy?
Oslop Studio is a strategy & design firm — crafting modern brands & powerful communication, via collaboration and forward-thinking vision.
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