Swappie
YEAR INDUSTRY SERVICE
2023 Technology Strategy, Branding, Campaign & Video
Making refurbished mainstream: A circular global campaign.
The Swappie local (re-)brand launch campaign was focusing on introducing he updated brand strategy of Swappie: Technology doesn't have an expiry date.
From research to concept testing, Oslop Studio helped Swappie to reintroduce its brand and its new strategic positioning. The updated brand identity portrays a more youthful and friendly company that makes technical items stay 'Around for Good'.
The campaign focused on digital and OOH with 5 different adaptation of the creatives, focusing on various USPs of the company.
"The journey with Oslop Studio was rewarding and impactful and will help Swappie to make refurbished mainstream with concise messaging and compelling visuals." - Heidi Luck, Creative Strategy Lead @Swappie
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